Marketing costs: what do a website, Google Ads and a marketing agency really cost?
The page agencies rarely enjoy writing. Here you will find what marketing really costs: the logic behind pricing a website, Google Ads and agency support, including the items proposals often leave out.
Measure first, then decide. Practical how-to guides are in our insights hub, while the glossary explains the terminology.
Agency costs
Agency prices cannot be compared meaningfully without knowing the scope of work. This article explains pricing models, account ownership, reporting and contractual terms.
Website costs
A fixed website price is reliable only once the scope has been defined. Here is the calculation: four cost drivers, potential extras and a checklist for a comparable proposal.
Google Ads costs
Google Ads has no universal price list. This guide shows how to design a test based on customer value, close rate, demand and measurability without treating market ranges as guarantees.
Ads or SEO?
Both channels can capture demand through Google, but neither guarantees a position or an enquiry. This guide compares their speed, costs, measurability and risks.
Agency vs in-house
Salary is not the full cost of a position. A former financial controller compares agency and in-house delivery: full costs, utilisation and the cases in which you need neither.
Missing a service? This hub grows deliberately: one cost guide per service, no more. We add the next one when we can answer the question honestly.
READY?
We clarify the goal, starting point and priorities so you leave with a clear direction.
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