
Business economist
Luca Weigerding
Finance, marketing, sales
Marketing consultancy from Ottweiler
We combine business administration, business information systems, marketing and content for companies that want strategy and delivery to work as one. Meet the people behind MINDWEBMEDIA and discover how we work—or talk to us directly about your plans.
The team
Luca and Joel have known each other since school in Ottweiler and completed their Abitur together. Both then pursued dual-study programmes at ASW gGmbH / htw saar: Luca studied business administration with URSAPHARM, while Joel studied business information systems with Deutsche Telekom.
It began with web development as a side business. Step by step, that became a marketing consultancy that brings strategy, technology, media and content together in one team.

Business economist
Finance, marketing, sales

Business IT specialist
Development, content creation, project management

Marketing manager
Post-production, content management

Content manager
Storytelling, creative direction, content planning
Our background
Our education, published work, talks and public client reviews give you a concrete view of our professional background.
Luca comes from a management accounting background and Joel from business information systems. Before working in marketing, we reviewed budgets and built systems. That sequence still shapes the way we work.
Our article “Data-Driven Decision Making” appeared in issue 2/2025 of ERP Information and presents our professional perspective on data-driven decisions.
At the IHK Digital Marketing Practice Day, we presented “SEO in the age of AI”.
Public client reviews are available directly on our Google Business Profile.
View our reviews on Google (opens in a new tab)What we stand for
These six principles describe how we explain decisions, lead projects and approach day-to-day collaboration.
We work closely with your team, ask questions and explain decisions transparently. That turns a brief into a shared direction.
You should understand what we are working on, what it costs and why we are doing it. Jargon is never a substitute for a sound reason.
We keep you informed, work to clear agreements and flag delays before they become a surprise.
Design should suit the brand, make content easier to understand and support the next decision—not just impress at first glance.
If an activity does not make sense for your goal, we say so. Priorities follow your business, not the size of the package.
Beautiful design alone is not enough. We consider impact together with budget, effort and the metrics that matter for your objective.
We clarify the goal, starting point and priorities so you leave with a clear direction.
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